Don’t create and market mirror sites though to accomplish this trick either. Sites that are identical in content, but have a different domain name are considered SPAM (bad/taboo) by the search engines. They don’t appreciate such tricks, and the ranking of both websites will suffer for it.

For example, if your key phrase is “SEO tips”, try to develop the content with “SEO tips” and not with other combination of the words like “tips for SEO”.

What’s this mysterious “black hat” SEO strategies? Is it the latest fashion trend? No it’s not a fashion trend at all. Should I do it? Does it work with the SE’s or is it just a waste of time? The answer to these questions depend upon who you are talking to. Many employ these strategies and continue to do so today.

Adjust your sails – I didn’t plan to lose one calf muscle and then the next. On both occasions I had to change my race plan and in the end that plan included just gritting my teeth. So it is with SEO. Sometimes your initial strategies won’t work. Sometimes you will need to rest, take a break, do something else. But if you keep an eye on the finishing line, then you will get there, one way or another. Sometimes it is BETTER to slow down, give Google Girl a chance to catch up and appreciate your efforts thus far.

If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.

By adding news to your website, you will be adding extra content, and the search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or focusing on a department or member of staff in your company? What about a product of the week, or a branch of your company?